Why must we take action NOW?!
Switzerland, the land of serene mountain scenery, known for its farms, banks, watches and of course, chocolates! Coming from a little countryside village, I must admit that I hardly defy the common “Swiss stereotypes”. I studied at a Swiss business school and naturally, interned in the financial services sector for a bit. Of course I received a Swiss watch as a graduation gift two years ago. My current job? Well, predictably, I am a chocolate-loving Swiss working for Barry Callebaut.
Chocolate is the food invented by the gods for humans to enjoy and I must admit, it is absolutely fantastic working for such a great product! Although you may find me usually behind a computer crunching numbers, rethinking the role of cocoa in farmers’ livelihoods is a topic I am equally as passionate about. It was a trip to Brazil that allowed me to understand the importance of cocoa to the livelihoods of farmers and to look first-hand at the chocolate value chain. We face enormous challenges along our value chain and I believe it is past time to come up with solutions on how to sustain the future of our beloved chocolate.
These are the reasons I was absolutely thrilled when I was invited to attend Chocovision! As a millennial and an advocate for a louder, younger voice in the chocolate industry, getting the opportunity to challenge the status quo of our business is a big step. Learning from senior leaders on how they aim at creating true impact and exploring how we millennials can help drive progress, especially at a conference like Chocovision 2016, are some things I look forward to! I strongly believe that bringing all stakeholders together is key in driving sustainable impact. Ultimately, I hope my fellow millennial colleagues and I can add new, fresh perspectives to the debate and elaborate the reasons we should take action now.
Thus my plea – to unite in Davos and embark on a journey to change the game!
Nicole, your millennial choco-advocate from Switzerland! Link to her VLOG