Barry Parkin oversees work for Mars, Incorporated in two areas critical to the company’s future business success and its role as a corporate citizen.
As Chief Sustainability Officer at Mars, Incorporated, Barry is responsible for developing and driving Mars’ sustainability programs across the value chain from farmers through to consumers. In the 2.5 years he has held this position, Barry has worked with the business unit’s sourcing teams to develop, sharpen and articulate Mars’ corporate sourcing strategies and with the operational teams to build programs to make the company’s operations sustainable in a generation. He is also the corporate spokesperson on the Sustainability platform and responsible for enhancing Mars corporate reputation.
Barry is also the Chairman of the World Cocoa Foundation and in this role leads the industries efforts to work together to make cocoa fully sustainable.
In early 2015 Barry took responsibility for the company’s approach to health and wellbeing, identifying the trends that Mars, Incorporated must consider and determining the risks or opportunities those trends present to the business. He works closely with each business segment to determine the implications these trends hold and the best way for a segment to respond, while clarifying what the longer term Mars Incorporated strategy should be.
During his 30 year career at Mars, Barry has worked in a diverse set of roles across Commercial, Engineering, Business Development, Supply Chain, HR and Sourcing. Barry holds an Engineering Science Degree from Cambridge University and is a Chartered Engineer (IMechE).
TOPIC OF HIS SPEECH: COCOAACTION TWO YEARS LATER
In 2014, senior industry leaders launched CocoaAction, a voluntary strategy that brings the world’s leading cocoa and chocolate companies together under the umbrella of the World Cocoa Foundation to sustain the cocoa industry and improve the livelihoods of cocoa farmers. By 2020, CocoaAction intends to train and deliver improved planting material and fertilizer to 300,000 cocoa farmers and empower communities through education, child labor monitoring and women‘s empowerment. It’s time now to ask the question: What is the impact of CocoaAction?