IDH, The Sustainable Trade Initiative brings more than 400 governments, companies, civil society organizations and financiers together in action driven coalitions to build solutions for global sustainability issues at scale. Sector by sector and region by region we create, (co)finance and implement sustainable action plans that scale. These plans vary from working with the governments and companies to end deforestation, to investing with companies and financiers in better livelihoods for hundreds of thousands of small farmers. All our plans and approaches start from the understanding, that sustainable impact lasts when there is a market and a viable business case for all actors. Together we drive sustainability from niche to norm.